Green Alliances: Environmental Groups as Strategic Bridges to Other Stakeholders

Authors

Cathy Hartman, Utah State UniversityFollow
Edwin R. Stafford, Utah State UniversityFollow
Michael Jay Polonsky

Document Type

Contribution to Book

Editor

M. Charter, Michael Jay Polonsky

Publisher

Greenleaf Publishing

First Page

164

Last Page

180

Publication Date

1999

Recommended Citation

“Green Alliances: Environmental Groups as Strategic Bridges to Other Stakeholders,” in Greener Marketing: A Global Perspective to Greening Marketing Practice, Second Edition, M. Charter and Michael Jay Polonsky, editors, Sheffield, UK: Greenleaf Publishing, 164-180.