For Sale by Owner for Less than It's Worth
Graziadio Business Review
Pepperdine University * Graziadio School of Business and Management
What accounts for owners selling items for more or less than they are worth? Do sellers and buyers see the value of an item in the same way? Can a third-party agent impact the selling price of an item to net the seller a higher profit? The following article explores these questions with some surprising answers.
Isaac, Mathew S. and Aaron R. Brough (2012), “For Sale By Owner for Less than It’s Worth,” Graziadio Business Review, 15(2).