Author ORCID Identifier
Brittney Johnson 0009-0005-1319-9674
LaCee Jimenez 0000-0003-0072-428X
Lea Palmer 0009-0002-1983-5617
Heidi LeBlanc 0000-0001-5490-7431
Kristin Hoch
Abstract
The Create Better Health (CBH) social marketing team shares practical nutrition tips, budget-friendly recipes, and resources to reinforce direct education class messages through social media platforms. An evaluation project aimed to refine Utah SNAP-Ed’s social marketing strategy. Methods included a literature review, a needs assessment survey, a strategy update, and an evaluation survey. Results showed increased engagement and motivation for healthier choices. The public value lies in reducing disparities and enhancing statewide health outcomes.
Recommended Citation
Johnson, B.,
Jimenez, L.,
Palmer, L.,
&
LeBlanc, H.
(2024).
Assessing the Impact of the SNAP-Ed Social Marketing Campaign.
Outcomes and Impact Quarterly, 4(4).
DOI: https://doi.org/10.59620/2995-2220.1086