Outcomes and Impact of an E-commerce Extension Program in Rural Utah

Authors

Amanda D. Ali, Utah State UniversityFollow
Paul Hill, Utah State UniversityFollow

Author ORCID Identifier

Amanda D. Ali https://orcid.org/my-orcid?orcid=0000-0002-2711-5735

Abstract

Utah State University Extension’s E-commerce Accelerator (ECA), a mentoring service of the Rural Online Initiative, provides hands-on e-commerce training to small rural businesses in Utah. From January 2024 to July 2025, thirty-five (35) businesses have successfully created online sales websites, with 27 (68%) reporting increased sales revenue.

Recommended Citation

Ali, A. D., & Hill, P. (2025). Outcomes and Impact of an E-commerce Extension Program in Rural Utah. Outcomes and Impact Quarterly, 5(4). DOI: https://doi.org/10.59620/2995-2220.1113