Reviewing potential local fruit markets: A Utah case study
Document Type
Article
Journal/Book Title/Conference
Journal of the American Pomological Society
Volume
66
Issue
1
Publication Date
1-1-2012
First Page
16
Last Page
22
Abstract
The demand for locally grown produce has increased significantly in recent years as the local food movement has gained national popularity. The question that arises is whether growers can supply sufficient quantities of produce to support local demand. Data for population, fruit production and fruit consumption were reviewed to determine the potential size of the local market in Utah, and determine whether growers can meet the demand for local product. Trends indicate that both the Utah population and the estimated total fruit consumption have increased, while statewide fruit production has declined, shifting Utah from a net exporter of fresh fruit to a net importer. Since suitable orchard land in Utah is becoming more limited, increasing fruit supply to the local market could best be accomplished by increasing yields on existing orchard acreage.
Recommended Citation
Ernst*, T., S.D. Rowley*, B.L. Black and T.R. Roper. 2012. Reviewing potential local fruit markets: A Utah case study. Journal of the American Pomological Society 66(1): 16-22.