Adolescent responses to TV beer ads and sports content/context: Gender and ethnic differences

Authors

Michael D. Slater
Donna Rouner
Melanie M. Domenech-Rodriguez, Utah State UniversityFollow
Frederick Beauvais
Kevin Murphy
James K. Van Leuven

Document Type

Article

Journal/Book Title/Conference

Journalism & Mass Communication Quarterly

Volume

74

Issue

1

Publication Date

1997

First Page

108

Last Page

122

Abstract

A brief narrative description of the journal article, document, or resource. Finds that female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisement. Shows also that positive responses to beer ads predicted alcohol use among female and male adolescents. Finds no differences in response patterns to ads due to Latino ethnicity. (SR)

Recommended Citation

Slater, M.D., Rouner, D., Domenech Rodríguez, M., Beauvais, F., Murphy, K., & Van Leuven, J. (1997). Adolescent responses to TV beer ads and sports content/context: Gender and ethnic differences. Journalism & Mass Communication Quarterly, 74(1), 108-122.