Adolescent responses to TV beer ads and sports content/context: Gender and ethnic differences
Journalism & Mass Communication Quarterly
A brief narrative description of the journal article, document, or resource. Finds that female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisement. Shows also that positive responses to beer ads predicted alcohol use among female and male adolescents. Finds no differences in response patterns to ads due to Latino ethnicity. (SR)
Slater, M.D., Rouner, D., Domenech Rodríguez, M., Beauvais, F., Murphy, K., & Van Leuven, J. (1997). Adolescent responses to TV beer ads and sports content/context: Gender and ethnic differences. Journalism & Mass Communication Quarterly, 74(1), 108-122.