Title

Behavioral Economics: Principles, Procedures, and Utility for Applied Behavior Analysis

Document Type

Article

Journal/Book Title/Conference

Behavior Analyst Today

Volume

10

Publication Date

2009

First Page

277

Last Page

293

Abstract

Behavioral economics is the merger of microeconomic principles with the procedures and principles of the experimental analysis of behavior. This review describes two branches of behavioral economic research: variables affecting decision making and consumer demand. Each branch is discussed with an eye toward identifying behavioral economic principles that will be of utility to those tasked with designing effective behavioral interventions.

Comments

Special Issue on Translational Research

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