Beer and Non-Beer Advertising to Latino Youth: The Effects of Spanish vs. English Language

Authors

Melanie M. Domenech-Rodriguez, Utah State UniversityFollow
M. Slater
F. Beauvais

Document Type

Presentation

Journal/Book Title/Conference

Beer and Non-Beer Advertising to Latino Youth: The Effects of Spanish vs. English Language

Publication Date

1995

Comments

Presentation at the Annual Conference of the Association for Education in Journalism, New York, NY

Recommended Citation

Domenech Rodríguez, M., Slater, M. & Beauvais, F. (1995, August). Beer and non-beer advertising to Latino youth: The effects of Spanish vs. English language. Paper presented at the annual conference of the Association for Education in Journalism, New York, NY.