Title of Oral/Poster Presentation

Anti

Class

Article

College

Caine College of the Arts

Faculty Mentor

Mike Daines

Presentation Type

Poster Presentation

Abstract

Built on limited releases and its secondary resale market, streetwear and sneaker business moves millions of dollars of product annually. Anti is a research project critiquing hype consumerism in this niche market. Presented in the form of a popup shop, Anti explores the difference between retail and resale prices of three of last year's biggest streetwear and sneaker collaborations. Using poster/merch design as a canvas and the visual language and iconography of some of the market's biggest brands, this project attempts to raise the questions about why these products increase in value so drastically between retail and resale prices.

Location

The Atrium

Start Date

4-12-2018 8:00 AM

End Date

4-12-2018 8:00 PM

Comments

Located at the Southeast passage (behind Reference Desk)

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Apr 12th, 8:00 AM Apr 12th, 8:00 PM

Anti

The Atrium

Built on limited releases and its secondary resale market, streetwear and sneaker business moves millions of dollars of product annually. Anti is a research project critiquing hype consumerism in this niche market. Presented in the form of a popup shop, Anti explores the difference between retail and resale prices of three of last year's biggest streetwear and sneaker collaborations. Using poster/merch design as a canvas and the visual language and iconography of some of the market's biggest brands, this project attempts to raise the questions about why these products increase in value so drastically between retail and resale prices.