Class
Article
College
Caine College of the Arts
Department
Art and Design Department
Faculty Mentor
Mike Daines
Presentation Type
Poster Presentation
Abstract
'The Pink Tax' broadly refers to the general tendency for products marketed toward female consumers to be more expensive than those marketed toward male consumers. This instance is seen most often in beauty and self care products, including items such as deodorant, body wash, clothing, etc. The name comes from the observation that many of the products marketed to women are pink. The name does not refer to actual tax. This study explores the validity of the claims surrounding the Pink Tax- and specifically focuses of packaging design's role in gender-based price discrimination. This includes the use of color, typography, material, messaging, and overall design of products marketed toward women. The final deliverables will highlight the products with the greatest price disparity.
Location
Logan, UT
Start Date
4-11-2023 1:30 PM
End Date
4-11-2023 2:30 PM
Included in
Designing With Pink: Exploring Gender-Based Price Disparity Within Packaging Design
Logan, UT
'The Pink Tax' broadly refers to the general tendency for products marketed toward female consumers to be more expensive than those marketed toward male consumers. This instance is seen most often in beauty and self care products, including items such as deodorant, body wash, clothing, etc. The name comes from the observation that many of the products marketed to women are pink. The name does not refer to actual tax. This study explores the validity of the claims surrounding the Pink Tax- and specifically focuses of packaging design's role in gender-based price discrimination. This includes the use of color, typography, material, messaging, and overall design of products marketed toward women. The final deliverables will highlight the products with the greatest price disparity.