Class

Article

College

College of Science

Department

Mathematics and Statistics Department

Faculty Mentor

John Stevens

Presentation Type

Poster Presentation

Abstract

• A/B Testing is a study method that allows researchers to compare two different options in a variety of different contexts, most usually in a business context (i.e.: font color).

• A/B Testing is starting to used in biostatistical application, such as for clinical trial recruitment improvement.

• A study done by previous researchers aimed to apply A/B Testing to clinical trial recruitment improvement.

• My goal was to build a model that used the data from this study but implement a dependent structure.

Location

Logan, UT

Start Date

4-9-2025 11:30 AM

End Date

4-9-2025 12:20 PM

Included in

Mathematics Commons

Share

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Apr 9th, 11:30 AM Apr 9th, 12:20 PM

The Applicability of A/B Testing in Clinical Trials

Logan, UT

• A/B Testing is a study method that allows researchers to compare two different options in a variety of different contexts, most usually in a business context (i.e.: font color).

• A/B Testing is starting to used in biostatistical application, such as for clinical trial recruitment improvement.

• A study done by previous researchers aimed to apply A/B Testing to clinical trial recruitment improvement.

• My goal was to build a model that used the data from this study but implement a dependent structure.