Class
Article
College
College of Humanities and Social Sciences
Department
Journalism and Communication Department
Faculty Mentor
Aggrey Otieno
Presentation Type
Poster Presentation
Abstract
Subscription based entertainment has broken into the video game industry. Xbox Game Pass has set the trend for the future of subscriptions in gaming, but how does the marketing of Game Pass rope players to subscribe?
Location
Logan, UT
Start Date
4-9-2025 1:30 PM
End Date
4-9-2025 2:20 PM
Included in
Apr 9th, 1:30 PM
Apr 9th, 2:20 PM
Xbox's Social Media Ads: Themes, Reactions, And Engagement With Game Pass Promotions
Logan, UT
Subscription based entertainment has broken into the video game industry. Xbox Game Pass has set the trend for the future of subscriptions in gaming, but how does the marketing of Game Pass rope players to subscribe?