Class
Article
College
College of Humanities and Social Sciences
Department
Journalism and Communication Department
Faculty Mentor
Aggrey Otieno
Presentation Type
Poster Presentation
Abstract
This study examines PopCorners' 2023 Super Bowl ad featuring Breaking Bad characters and its impact on digital engagement. The campaign was selected due to its nostalgic appeal and strategic use of humor to captivate audiences. This research focuses on Instagram Reels as the primary platform for analysis.
Location
Logan, UT
Start Date
4-9-2025 1:30 PM
End Date
4-9-2025 2:20 PM
Included in
Breaking Bad, Breaking Ads: A Super Bowl Social Media Case Study
Logan, UT
This study examines PopCorners' 2023 Super Bowl ad featuring Breaking Bad characters and its impact on digital engagement. The campaign was selected due to its nostalgic appeal and strategic use of humor to captivate audiences. This research focuses on Instagram Reels as the primary platform for analysis.