Awsumb Hardy, Utah State University

Class

Article

College

College of Humanities and Social Sciences

Department

Journalism and Communication Department

Faculty Mentor

Aggrey Otieno

Presentation Type

Poster Presentation

Abstract

While promoting the iPhone 6s, Apple launched the #ShotOniPhone campaign. It encouraged iPhone users to share photos under the tag #ShotOniPhone.

  • Was the campaign a success? Why?
  • Did the campaign increase iPhone sales?
  • What can we learn from #ShotOniPhone?

Location

Logan, UT

Start Date

4-9-2025 2:30 PM

End Date

4-9-2025 3:20 PM

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Apr 9th, 2:30 PM Apr 9th, 3:20 PM

Through the Lens: Analyzing Apple's 'Shot on iPhone' Social Media Marketing Campaign

Logan, UT

While promoting the iPhone 6s, Apple launched the #ShotOniPhone campaign. It encouraged iPhone users to share photos under the tag #ShotOniPhone.

  • Was the campaign a success? Why?
  • Did the campaign increase iPhone sales?
  • What can we learn from #ShotOniPhone?