Class
Article
College
College of Humanities and Social Sciences
Department
Journalism and Communication Department
Faculty Mentor
Aggrey Otieno
Presentation Type
Poster Presentation
Abstract
Introduction
The Wendy’s Roast Me social media campaign created massive engagement, increased brand awareness, and improved brand reception. The reason that I choose to analyze this campaign is because I wanted to read more Wendy’s roasts.
The social media platform that I have chosen to analyze is TikTok, however I did do some research on Twitter as well in order to be able to compare their performance.
Today, I am aim to answer three questions:
- How did TikTok compare to Twitter?
- What made this campaign so successful?
- Can we apply anything from this campaign to others
Location
Logan, UT
Start Date
4-9-2025 2:30 PM
End Date
4-9-2025 3:20 PM
Included in
Sizzling Success: The Impact of Wendy's Twitter Roast Campaign
Logan, UT
Introduction
The Wendy’s Roast Me social media campaign created massive engagement, increased brand awareness, and improved brand reception. The reason that I choose to analyze this campaign is because I wanted to read more Wendy’s roasts.
The social media platform that I have chosen to analyze is TikTok, however I did do some research on Twitter as well in order to be able to compare their performance.
Today, I am aim to answer three questions:
- How did TikTok compare to Twitter?
- What made this campaign so successful?
- Can we apply anything from this campaign to others