Class
Article
College
College of Humanities and Social Sciences
Department
Journalism and Communication Department
Faculty Mentor
Aggrey Otieno
Presentation Type
Poster Presentation
Abstract
This research dives into the top marketing strategies shown by Apple on their Instagram page. Five main themes have been identified: Creativity, people, nature, emotion, and technique. Through each of these themes we see how Apple fosters a sense of belonging and uses this marketing strategy to encourage continued company growth.
Location
Logan, UT
Start Date
4-9-2025 2:30 PM
End Date
4-9-2025 3:20 PM
The Apple Effect: Unveiling the Power of Social Media Marketing in Apple's Advertising Mastery
Logan, UT
This research dives into the top marketing strategies shown by Apple on their Instagram page. Five main themes have been identified: Creativity, people, nature, emotion, and technique. Through each of these themes we see how Apple fosters a sense of belonging and uses this marketing strategy to encourage continued company growth.