Class
Article
College
College of Humanities and Social Sciences
Department
Journalism and Communication Department
Faculty Mentor
Aggrey Otieno
Presentation Type
Oral Presentation
Abstract
Duolingo, a language learning app, has an infamous social media presence across many platforms. Recently, they took their risky humor to the next level by killing their mascot (don’t worry, there’s a happy ending!)
Their platform on TikTok typically receives more engagement from users and brands, because that is where they first went viral for their ‘threats” against users.
Location
Logan, UT
Start Date
4-9-2025 2:30 PM
End Date
4-9-2025 3:20 PM
Included in
TikTok Triumph: Unpacking Duolingo's Marketing Success
Logan, UT
Duolingo, a language learning app, has an infamous social media presence across many platforms. Recently, they took their risky humor to the next level by killing their mascot (don’t worry, there’s a happy ending!)
Their platform on TikTok typically receives more engagement from users and brands, because that is where they first went viral for their ‘threats” against users.