Hablando de mercadeo: Ángel o demonio? [Speaking of marketing: Angel or demon?]
Document Type
Contribution to Book
Journal/Book Title/Conference
Mercadotecnia sociedad de Consumo
Publisher
Fontamara
Publication Date
1-1-2010
First Page
123
Last Page
149
Recommended Citation
Méndez H., C. (2010). Hablando de mercadeo: Ángel o demonio? [Speaking of marketing: Angel or demon?]. In J. Sahui Maldonado (Ed.), Mercadotecnia y sociedad de Consumo[Marketing and consumer culture] (pp. 123-149). Mexico: Fontamara.
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