Does ‘Free Sampling’ Enhance the Value of Public Goods?
Document Type
Article
Journal/Book Title
Applied Economics Letters
Publication Date
2010
Publisher
Taylor & Francis
Volume
17
Issue
4
First Page
335
Last Page
339
Abstract
This study investigates whether ‘free sampling’ enhances the value of public goods. Using data from a unique field experiment, we find that the WTP premium effect associated with a brief opportunity to consume a local public good for free is relatively small and temporary. It therefore may not be cost effective to offer free-participation incentives for public goods.
Recommended Citation
Caplan, A.J., D. Jackson-Smith, and S. Marquart-Pyatt (2010) “Does ‘Free Sampling’ Enhance the Value of Public Goods?” Applied Economics Letters, 17(4), 335-339.
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