Document Type
Article
Journal/Book Title
International Journal of Social Health Information Management
Publication Date
2013
Publisher
Intellectbase International Consortium
Volume
6
Issue
14
First Page
65
Last Page
76
Abstract
Obesity has reached epidemic proportions in the United States. Almost two-thirds of
our adult population is overweight, and more than one-third are obese. The
obesity rate is twice what it was in 1970. Most local health departments try to
address this problem with nutrition and weight control clinics, but these clinics are often
underutilized. This study examined the effects of nine independent variables on a person's
inclination to use a nutrition/weight control clinic at ·a local health department in one of Utah's
twelve health districts. It was undertaken to identify the types of individuals who were most
likely to use a public clinic for this type of service. Worry about heart disease and the existence
of heart problems were found to be significant predictors, but their effects were found to be
captured by three other easily identified variables; namely, acceptance of heart screens, being
overweight, and being female. These three variables were found to have the most significant
effects on potential use of this type of service. Income and education failed to show the general
effects reported in the research literature. This underscores the need for locally relevant data
for assessing the potential use of a service offered by a particular health department in a
specific service area. The implications for targeting individuals with tailored messages are
discussed.
Recommended Citation
Geertsen, Reed, "Targeting and Local Health Promotion" (2013). Sociology, Social Work and Anthropology Faculty Publications. Paper 444.
https://digitalcommons.usu.edu/sswa_facpubs/444
Comments
©2013 Published by lntellectbase International Consortium