Effectiveness of the drop-off/pick-up survey methodology in different neighborhood types

Document Type

Article

Journal/Book Title

Journal of Rural Social Science

Publication Date

1-1-2016

Award Number

NSF, Office of Integrative Activities 1208732

Funder

NSF, Office of Integrative Activities

Publisher

Southern Rural Sociological Association

Volume

31

Issue

3

First Page

35

Last Page

66

Abstract

With declining survey response rates,the Drop-Off/Pick-Up (DOPU) survey method has been suggested as an alternative to mail, phone or internet modes. We use a major household DOPU survey to explore the impacts of both implementation method and neighborhood context on survey response rates. The survey was carried out in 23 neighborhoods in northern Utah chosen to represent distinctive configurations of socioeconomic, demographic, land use, and built environments that comprise rural to urban residential communities in the region. Overall, the survey achieved a 63.2 percent response rate, but this varied from 33 to 79 percent across our study neighborhoods. Contact and cooperation rates also differed widely across the study locations. Response rate indicators are related to specific DOPU methods and to some characteristics of housing and neighborhood characteristics.

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