Applying Content Analysis Technique to Tennessean Newspaper the City Paper: Understanding Culture of the Kurdish Pride Gang in Nashville, Tennessee

Document Type

Article

Journal/Book Title

The Journal of Academic Social Science Studies

Publication Date

1-1-2014

Publisher

Journal of Academic Social Science

Volume

1

Issue

2

First Page

214

Last Page

224

Abstract

The purpose of this paper is to examine how the Tennessean newspaper The City Paper and its readers’ comments frame the coverage of the Kurdish Pride Gang. This study observes how news coverage regarding the Kurdish Pride Gang (KPG) influences reader’s opinions in Nashville, Tennessee. This research focuses on how readers vary in their interpretation of news coverage of the KPG in the newspaper. A single article can generate many unique interpretations. This research does not suggest that the news coverage directly causes racist attitudes. Conversely, this study examines the trigger effects of news coverage, including the construction of readers’ interpretation of the news. Moreover, this study tests how news coverage about the Kurdish Pride Gang is constructed in media coverage. In this regard, the theory symbolic interactionism is applied to study interpretation of media coverage among the individuals. Content analysis technique is employed to analyze data and in addition, coding and frame techniques are also used to observe the data.

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