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Apathetic students – those who do not care enough about writing to engage in a session - are some of the hardest to tutor. Their reluctance to engage with the tutor is often the result of a perceived lack of connection between their personal interests and the topic they are writing about, or even writing in general. The connection between writing and STEM fields, for example, is not often readily apparent; the necessity of written communication in one form or another is often lost in the theory and technical skills that dominate the major. This reduces the problem of inspiring a love for writing in the student to a problem of relating their interests with their writing. This revised goal of a tutoring session, coupled with a long term perspective of striving to make better writers rather than better papers, is one method of turning student apathy to ambition.