Creative Commons License
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Location
Roanoke, Virginia Tech
Start Date
16-10-1997 12:00 AM
Description
This study examines how suburban audiences obtain information about 3 species in New York State (whitetail deer [Odocoileus virginianus], beaver [Castor canadensis], and Canada goose [Branta canadensis]). Respondents in 3 suburban areas were surveyed on concerns and interests about a particular species in their area. Respondents also were surveyed about preferred sources for species information and actual source use. Finally, respondents were surveyed about general media use. “Uses-and-gratifications” theory was used to characterize respondents’ information behavior for species information. Specific recommendations for communication planning are offered.
Recommended Citation
Loker, C. A., Shanahan, J., & Decker, D. J. (1997). The mass media and stakeholders' beliefs about suburban wildlife. In Parkhurst, J. A. (Ed.), The Eighth Eastern Wildlife Damage Control Conference (16-31). Roanoke, VA: Virginia Tech.
Included in
The Mass Media and Stakeholders' Beliefs About Suburban Wildlife
Roanoke, Virginia Tech
This study examines how suburban audiences obtain information about 3 species in New York State (whitetail deer [Odocoileus virginianus], beaver [Castor canadensis], and Canada goose [Branta canadensis]). Respondents in 3 suburban areas were surveyed on concerns and interests about a particular species in their area. Respondents also were surveyed about preferred sources for species information and actual source use. Finally, respondents were surveyed about general media use. “Uses-and-gratifications” theory was used to characterize respondents’ information behavior for species information. Specific recommendations for communication planning are offered.