Preview
Creation Date
4-6-2026
Description
Portrait of Antje Graul. Dr. Antje Graul is Associate Professor of Marketing and ASPIRE USU Campus Director. Dr. Graul’s research focuses on consumer behavior and the adoption of sustainable products and services. Through her mentorship, Dr. Graul has witnessed firsthand the transformative power of research for undergraduate students. “Research involvement equips students with essential skills for the future,” she explains. “They develop strong analytical abilities, learn to interpret and present data effectively, and collaborate with peers, faculty, and industry professionals in unique interdisciplinary settings.” Dr. Graul is particularly proud of her students’ accomplishments, noting that their research experiences not only enhance their employability but also prepare them to be leaders of distinction. “Some have even had the honor of representing the Jon M. Huntsman School of Business as Undergraduate Student Researcher of the Year,” she shares.
Publisher
Merrill-Cazier Library, Utah State University
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Keywords
mentor, teacher, professor, undergraduate, utah, university, presentation, research