Which Factors Influence Consumer Organic Specialty Bakery Product Taste Ratings?

Authors

Tatiana Drugova, Utah State UniversityFollow
Kynda R. Curtis, Utah State UniversityFollow

Document Type

Factsheet

Publisher

Utah State University Extension

Publication Date

2-28-2023

First Page

1

Last Page

5

Abstract

In this fact sheet, we compare consumer taste ratings for organic and conventional specialty bakery products and analyze what factors explain the differences. These products are typically consumed for pleasure and are more expensive than mainstream baked goods. However, consumers have high quality expectations, including taste, which may be an issue if not satisfactory. Understanding factors that impact consumer taste rating for organic specialty bakery products can help identify what might be done to improve taste perceptions/expectations and the success of organic specialty bakery/pastry products.

Recommended Citation

Drugova, T., & Curtis, K., (2023). Which factors influence consumer organic specialty bakery product taste ratings? [Fact sheet]. Utah State University Extension.