Intermountain West Florist Market Overview and Outlook

Authors

Kynda R. Curtis, Utah State UniversityFollow
Makaylie Langford
Melanie Stock, Utah State UniversityFollow
Katherine Wagner, Utah State UniversityFollow
Cheyenne Reid, Utah State UniversityFollow
Victoria Xiong, Utah State UniversityFollow
Cody Zesiger, Utah State UniversityFollow

Document Type

Factsheet

Publisher

Utah State University Extension

Publication Date

8-12-2024

First Page

1

Last Page

9

Abstract

This fact sheet, the first in a two-part series from a January 2024 study, focuses on florist and market trends in the Intermountain West. The study provides local cut flower growers with pertinent information on the florist market such as current sourcing and flower expenditures, primary markets and annual sales, as well as current supplier challenges. Market trends regarding sales, flower variety, and color predictions are also discussed. This information will help growers identify current gaps in the florist market and explore ways to meet florist needs.

Recommended Citation

Curtis, K., Langford, M., Stock, M., Wagner, K., Reid, C., Xiong, V., & Zesiger, C. (2024). Intermountain West florist market overview and outlook [Fact sheet]. Utah State University Extension.