Target Consumers for Bottled Tart Cherry Juice

Authors

Kynda R. Curtis, Utah State UniversityFollow
Makaylie Langford
Karin E. Allen, Utah State UniversityFollow
Ruby Ward, Utah State UniversityFollow

Document Type

Factsheet

Publisher

Utah State University Extension

Publication Date

11-13-2025

First Page

1

Last Page

6

Abstract

A study was conducted by Utah State University (USU) in the fall of 2024 to determine western U.S. consumer preferences and willingness to pay for regionally sourced processed food products. Researchers examined consumer preferences, purchasing habits, and pricing for three processed food products, one of which was bottled tart cherry juice (32-ounce bottle). This fact sheet describes the target market (consumer group) for bottled tart cherry juice. Target consumers were identified as those who consume tart cherry juice at least several times weekly.

Recommended Citation

Curtis, K., Langford, M., Allen, K., & Ward, R. (2025). Target consumers for bottled tart cherry juice [Fact sheet]. Utah State University Extension.