Target Consumers for Bottled Mild Salsa

Authors

Makaylie Langford
Kynda R. Curtis, Utah State UniversityFollow
Karin E. Allen, Utah State UniversityFollow
Ruby Ward, Utah State UniversityFollow

Document Type

Factsheet

Publisher

Utah State University Extension

Publication Date

11-13-2025

First Page

1

Last Page

6

Abstract

In the fall of 2024, researchers at Utah State University (USU) studied western U.S. consumer preferences and willingness to pay for regionally sourced processed food products. Researchers examined consumer preferences, purchasing habits, and pricing for three processed food products, one of which was bottled mild salsa (16-ounce bottle). This fact sheet describes the target market (consumer group) for bottled mild salsa. Target consumers were identified as those who consume salsa at least several times weekly.

Recommended Citation

Langford, M., Curtis, K., Allen, K., & Ward, R. (2025). Target consumers for bottled mild salsa [Fact sheet]. Utah State University Extension.