Target Consumers for Beef Jerky

Authors

Kynda R. Curtis, Utah State UniversityFollow
Makaylie Langford
Karin E. Allen, Utah State UniversityFollow
Ruby Ward, Utah State UniversityFollow

Document Type

Factsheet

Publisher

Utah State University Extension

Publication Date

12-16-2025

First Page

1

Last Page

6

Abstract

This fact sheet describes the target market (consumer group) for packaged beef jerky, based on survey data collected from a Utah State University study in the fall of 2024. It includes details of the study and recommendations for beef jerky producers and retailers.

Recommended Citation

Curtis, K., Langford, M., Allen, K., & Ward, R. (2025). Target consumers for beef jerky [Fact sheet]. Utah State University Extension.