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Document Type
Factsheet
Publisher
Utah State University Extension
Publication Date
11-13-2025
First Page
1
Last Page
7
Abstract
In the United States, consumer demand for specialty processed foods is increasingly centered on natural, organic, and local offerings that represent health and ethical values. This fact sheet provides an overview of a Utah State University study showing respondent preferences for specialty labeled processed foods. Specifically, consumer knowledge and familiarity with various specialty production and labeling programs, including organic, local, grass-fed, and non-GMO, were examined, along with specialty food consumption habits and attitudes. Finally, consumer pricing preferences for each of the three processed products examined are discussed. The information included in this fact sheet can be used by producers, food makers, and processors to improve decision-making related to product development, pricing, placement, and promotion. Additional fact sheets in this series examine consumer preferences and consumption habits for processed foods, as well as target market identification for three specific processed products.
Recommended Citation
Curtis, K., Langford, M., Allen, K., & Ward, R. (2025). U.S. west consumer preferences for specialty labeled processed foods [Fact sheet]. Utah State University Extension.