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Document Type
Factsheet
Publisher
Utah State University Extension
Publication Date
11-13-2025
First Page
1
Last Page
8
Abstract
This fact sheet provides an overview of study results, including respondent demographics, common lifestyle and food behaviors, product characteristics, labeling preferences, and processed food purchasing and consumption habits. Producers, food manufacturers, and processors can use the information included in this fact sheet to inform their decision-making related to product development, pricing, placement, and promotion. Additional fact sheets in this series examine consumer preferences and willingness to pay for specialty labeled foods, as well as the impact of providing labeling information. Three fact sheets discuss target markets or consumer groups for each of the processed products examined.
Recommended Citation
Langford, M., Curtis, K., Allen, K., & Ward, R. (2025). U.S. west consumer processed food preferences and consumption habits [Fact sheet]. Utah State University Extension.