Date of Award
5-2024
Degree Type
Thesis
Degree Name
Departmental Honors
Department
Journalism and Communication
Abstract
This Honors capstone project is the creation and execution of a public relations plan for the USU Student Association elections for student government positions. The public relations plan includes an analysis of previous elections, strategies of leveraging university communication channels, social media plans, print graphics, events, a schedule of elections week, evaluation of the plan, and creative materials. The public relations plan reached over 260,000 social media users, overall turnout increased 6%, and increased 20% during Executive Leadership Board Elections. This plan serves as a potential outline for future election plans and highlights potential changes for future years.
Recommended Citation
Ottley, Carter, "USU Student Association Elections Public Relations Plan" (2024). Undergraduate Honors Capstone Projects. 981.
https://digitalcommons.usu.edu/honors/981
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Faculty Mentor
Stephen Reiher
Departmental Honors Advisor
Debra Monson
Capstone Committee Member
Kennedy Thurgood