Customer, will you marry me? Engaging Customers through Company and Peer Responses to Customer Ideas in a Social Media Environment

Authors

Sterling A. Bone, Utah State UniversityFollow
Paul W. Fombelle, Northeastern UniversityFollow
Katherine N. Lemon, Boston CollegeFollow
W. Adam Powell, University of Tennessee

Document Type

Presentation

Journal/Book Title

Proceedings of the Winter Educators’ American Marketing Association Conference

Location

Austin, TX

Publication Date

1-1-2011

Recommended Citation

Bone, Sterling A.; Fombelle, Paul W.; Lemon, Katherine N.; and Powell, W. Adam, "Customer, will you marry me? Engaging Customers through Company and Peer Responses to Customer Ideas in a Social Media Environment" (2011). Management Faculty Publications. Paper 324.
https://digitalcommons.usu.edu/manage_facpub/324