Cross-Channel Participation of B2B Customers in Online Communities and its Influence on Loyalty and Repurchase
Document Type
Presentation
Journal/Book Title
Proceedings of the Frontiers in Service Conference
Location
Columbus, OH
Publication Date
1-1-2011
Recommended Citation
Bone, Sterling A.; Fombelle, Paul W.; Lemon, Katherine N.; and Ray, Kristal R., "Cross-Channel Participation of B2B Customers in Online Communities and its Influence on Loyalty and Repurchase" (2011). Management Faculty Publications. Paper 322.
https://digitalcommons.usu.edu/manage_facpub/322
Comments
Best Practitioner Presentation Award & 2011 Nominee for STAR Award for Excellence in Innovative Support