A New Direction for Strategic Alliance Research in Marketing: Organizational Cognition

Authors

Charles H. Noble
Edwin R. Stafford, Utah State UniversityFollow
Rhonda K. Reger

Document Type

Article

Volume

3

First Page

145

Last Page

165

Publication Date

1995

Recommended Citation

Noble, Charles H., Edwin R. Stafford, and Rhonda K. Reger (1995), “A New Direction for Strategic Alliance Research in Marketing: Organizational Cognition,” Journal of Strategic Marketing, 3 (September), 145-165