How Women Integrate Feminine and Masculine Styles of Leadership to be Successful
Document Type
Article
Publisher
Publication Date
10-17-2018
Abstract
The point of this research study was to explore how women leaders navigate this communal-agentic divide. For women, this is a “double-bind.” Society in general expects women to be communal and leaders to be agentic. So, if a woman is communal and not agentic she will not be viewed as a leader. However, if she is agentic she may be viewed as a leader, but then she breaks social norms and is often not liked unless she also displays communal characteristics. Hence, women frequently need to navigate these tensions.
Recommended Citation
Madsen, Susan R., "How Women Integrate Feminine and Masculine Styles of Leadership to be Successful" (2018). Marketing and Strategy Faculty Publications. Paper 345.
https://digitalcommons.usu.edu/marketing_facpub/345