Beer Advertising to Latino Youth: The Effects of Spanish- vs. English- Language Targeting
Document Type
Contribution to Book
Journal/Book Title/Conference
Facing Difference: Race, Gender, and Mass Media
Publisher
Pine Forge Press
Publication Date
1996
First Page
205
Last Page
211
Abstract
This study analyzes the influence of American acculturation on Latino youths when responding to Spanish- and English-language advertisements.
Recommended Citation
Domenech Rodríguez, M., Slater, M., & Beauvais, F. (1996). Beer advertising to Latino youth: The effects of Spanish vs. English language targeting. In S. Biagi, & M. Kern-Foxworth (Eds.), Facing difference: How the media reflect who we are (pp. 205-211). Pine Forge Press: Newbury.
COinS
Comments
Originally published by Pine Forage Press. Limited preview available through remote link. Chapter not included.