How adolescents counter-argue television beer advertisements: Implications for education efforts

Authors

Michael D. Slater
Donna Rouner
Melanie M. Domenech-Rodriguez, Utah State UniversityFollow
Frederick Beauvais
Kevin Murphy
Emily Estes

Document Type

Article

Journal/Book Title/Conference

Journal of Health Education

Volume

29

Issue

2

Publication Date

1998

First Page

100

Last Page

105

Abstract

Examined types of counterarguments generated by Anglo and Latino adolescents exposed to television beer ads, noting counterargument differences based on demographic and behavioral variables. Questionnaires and comments from the students indicated that without any cues, they responded with counterarguments, though counterarguments represented only 6.3% of total responses. Counterargument patterns differed by age and alcohol experimentation. (

Comments

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Recommended Citation

Slater, M.D., Rouner, D., Domenech Rodríguez, M., Beauvais, F., Murphy, K., & Estes, E. (1998). How adolescents counter-argue television beer advertisements: Implications for education efforts. Journal of Health Education, 29(2), 100-105.