How adolescents counter-argue television beer advertisements: Implications for education efforts
Journal of Health Education
Examined types of counterarguments generated by Anglo and Latino adolescents exposed to television beer ads, noting counterargument differences based on demographic and behavioral variables. Questionnaires and comments from the students indicated that without any cues, they responded with counterarguments, though counterarguments represented only 6.3% of total responses. Counterargument patterns differed by age and alcohol experimentation. (
Slater, M.D., Rouner, D., Domenech Rodríguez, M., Beauvais, F., Murphy, K., & Estes, E. (1998). How adolescents counter-argue television beer advertisements: Implications for education efforts. Journal of Health Education, 29(2), 100-105.