Adolescent perceptions of underage drinkers in TV beer ads

Authors

Michael D. Slater
Donna Rouner
F. Beauvais
K. Murphy
Melanie M. Domenech-Rodriguez, Utah State UniversityFollow
J. Van Leuven

Document Type

Article

Journal/Book Title/Conference

Journal of Alcohol and Drug Education

Volume

42

Publication Date

1996

First Page

43

Last Page

56

Abstract

Tests adolescents' perception of characters' ages in four television beer advertisements and examines correlational relationships between such age judgments and alcohol use. Some 39.4% of participants reported that the youngest character was under 21. Perceptions were positively related to amount of alcohol use among junior high school students, but not among high school students. (RJM)

Comments

Fulltext not available online.

Recommended Citation

Slater, M.D., Rouner, D., Beauvais, F., Murphy, K., Domenech Rodríguez, M.M., & Van Leuven, J. (1996). Adolescent perceptions of underage drinkers in TV beer ads. Journal of Alcohol and Drug Education, 42, 43-56.