Adolescent perceptions of underage drinkers in TV beer ads
Journal of Alcohol and Drug Education
Tests adolescents' perception of characters' ages in four television beer advertisements and examines correlational relationships between such age judgments and alcohol use. Some 39.4% of participants reported that the youngest character was under 21. Perceptions were positively related to amount of alcohol use among junior high school students, but not among high school students. (RJM)
Slater, M.D., Rouner, D., Beauvais, F., Murphy, K., Domenech Rodríguez, M.M., & Van Leuven, J. (1996). Adolescent perceptions of underage drinkers in TV beer ads. Journal of Alcohol and Drug Education, 42, 43-56.