Class

Article

College

College of Humanities and Social Sciences

Department

Journalism and Communication Department

Faculty Mentor

Aggrey Otieno

Presentation Type

Poster Presentation

Abstract

Context & Relevance: Analyzing social media reactions to Rhode Skincare’s ad campaigns offers insights into consumer behavior, brand perception, and marketing effectiveness, which are crucial for businesses in the influencer-driven beauty industry.

Why it matters: Social media can shape a brand's reputation, impacting sales, loyalty, and image. Brands like Rhode Skincare must understand audience reactions to refine campaigns and boost ROI.

Primary Goal:

• To assess how social media reaction to Rhode Skincare's ads influence consumer perception and brand loyalty. Hypothesis:

• Positive social media reactions to Rhode Skincare's ad campaigns correlate with increased consumer trust and purchase intent, while negative reactions may harm brand perception.

Why People Care:

For Consumers: Helps understand how ads shape perceptions of beauty and skincare products.

For Brands: Offers actionable insights to refine marketing strategies and tailor ads to consumer preferences.

For Marketers: Identifies trends and preferences in real-time, guiding future ad designs and influencer partnerships.

Location

Logan, UT

Start Date

4-9-2025 1:30 PM

End Date

4-9-2025 2:20 PM

Included in

Communication Commons

Share

COinS
 
Apr 9th, 1:30 PM Apr 9th, 2:20 PM

Glowing Engagement: Analyzing Social Media Reactions to Rhode Skincare's Ad Campaigns

Logan, UT

Context & Relevance: Analyzing social media reactions to Rhode Skincare’s ad campaigns offers insights into consumer behavior, brand perception, and marketing effectiveness, which are crucial for businesses in the influencer-driven beauty industry.

Why it matters: Social media can shape a brand's reputation, impacting sales, loyalty, and image. Brands like Rhode Skincare must understand audience reactions to refine campaigns and boost ROI.

Primary Goal:

• To assess how social media reaction to Rhode Skincare's ads influence consumer perception and brand loyalty. Hypothesis:

• Positive social media reactions to Rhode Skincare's ad campaigns correlate with increased consumer trust and purchase intent, while negative reactions may harm brand perception.

Why People Care:

For Consumers: Helps understand how ads shape perceptions of beauty and skincare products.

For Brands: Offers actionable insights to refine marketing strategies and tailor ads to consumer preferences.

For Marketers: Identifies trends and preferences in real-time, guiding future ad designs and influencer partnerships.