Class
Article
College
College of Humanities and Social Sciences
Department
Journalism and Communication Department
Faculty Mentor
Aggrey Otieno
Presentation Type
Poster Presentation
Abstract
Context & Relevance: Analyzing social media reactions to Rhode Skincare’s ad campaigns offers insights into consumer behavior, brand perception, and marketing effectiveness, which are crucial for businesses in the influencer-driven beauty industry.
Why it matters: Social media can shape a brand's reputation, impacting sales, loyalty, and image. Brands like Rhode Skincare must understand audience reactions to refine campaigns and boost ROI.
Primary Goal:
• To assess how social media reaction to Rhode Skincare's ads influence consumer perception and brand loyalty. Hypothesis:
• Positive social media reactions to Rhode Skincare's ad campaigns correlate with increased consumer trust and purchase intent, while negative reactions may harm brand perception.
Why People Care:
•For Consumers: Helps understand how ads shape perceptions of beauty and skincare products.
•For Brands: Offers actionable insights to refine marketing strategies and tailor ads to consumer preferences.
•For Marketers: Identifies trends and preferences in real-time, guiding future ad designs and influencer partnerships.
Location
Logan, UT
Start Date
4-9-2025 1:30 PM
End Date
4-9-2025 2:20 PM
Included in
Glowing Engagement: Analyzing Social Media Reactions to Rhode Skincare's Ad Campaigns
Logan, UT
Context & Relevance: Analyzing social media reactions to Rhode Skincare’s ad campaigns offers insights into consumer behavior, brand perception, and marketing effectiveness, which are crucial for businesses in the influencer-driven beauty industry.
Why it matters: Social media can shape a brand's reputation, impacting sales, loyalty, and image. Brands like Rhode Skincare must understand audience reactions to refine campaigns and boost ROI.
Primary Goal:
• To assess how social media reaction to Rhode Skincare's ads influence consumer perception and brand loyalty. Hypothesis:
• Positive social media reactions to Rhode Skincare's ad campaigns correlate with increased consumer trust and purchase intent, while negative reactions may harm brand perception.
Why People Care:
•For Consumers: Helps understand how ads shape perceptions of beauty and skincare products.
•For Brands: Offers actionable insights to refine marketing strategies and tailor ads to consumer preferences.
•For Marketers: Identifies trends and preferences in real-time, guiding future ad designs and influencer partnerships.