Presenter Information

Holly Asay, Utah State University

Class

Article

College

College of Humanities and Social Sciences

Department

Journalism and Communication Department

Faculty Mentor

Aggrey Otieno

Presentation Type

Poster Presentation

Abstract

Martha Stewart gained fame in the 1990s and, at 83 years old, remained culturally relevant on her personal Instagram account. Despite early criticism, she had 2.6M followers and high engagement in 2025.

Location

Logan, UT

Start Date

4-9-2025 2:30 PM

End Date

4-9-2025 3:20 PM

Included in

Social Media Commons

Share

COinS
 
Apr 9th, 2:30 PM Apr 9th, 3:20 PM

Martha Stewart's Enduring Legacy: A Social Media Case Study

Logan, UT

Martha Stewart gained fame in the 1990s and, at 83 years old, remained culturally relevant on her personal Instagram account. Despite early criticism, she had 2.6M followers and high engagement in 2025.