Cross-Channel Participation of B2B Customers in Online Communities and its Influence on Loyalty and Repurchase
Proceedings of the Frontiers in Service Conference
Bone, Sterling A.; Fombelle, Paul W.; Lemon, Katherine N.; and Ray, Kristal R., "Cross-Channel Participation of B2B Customers in Online Communities and its Influence on Loyalty and Repurchase" (2011). Management Faculty Publications. Paper 322.
Best Practitioner Presentation Award & 2011 Nominee for STAR Award for Excellence in Innovative Support